INTUIT GOPAYMENT - dr-tv
The Goal: While our agency tried to work out an overarching brand campaign for Intuit, the company still needed to sell product.
The Idea: Introduce GoPayment, a device that lets you take credit cards, with a sweet story about a small business (pun intended).
The Results: The client liked this spot so much that they made another in the same vein, and inadvertantly, we'd created a campaign. Ah, the miracle of birth.